Virtuoso guitarist and visionary composer Steve Vai will release “Modern Primitive” on July 7th, 2017 through Favored Nations Entertainment, the indie label founded by Vai in 1999. Originally included as a companion disk to Vai’s 25th anniversary release of his seminal “Passion and Warfare” CD, “Modern Primitive” will be released by itself as the 7th instalment of the Steve Vai “Secret Jewel Box,” an ambitious 10 CD box set that was originally released in December 2001. This stand-alone release of “Modern Primitive” will be a limited edition album and has been modified specifically for Vai’s Secret Jewel Box, making this an instant collector’s item for Vai fans around the globe.
Modern Primitive is comprised of material that was written and partially recorded with Vai’s band “The Classified” back in the early 80’s. “The Classified” consisted of Tommy Mars on Keyboards, Chris Frazier on drums, Stu Hamm on bass and Sue Mathis on vocals and keyboards that he formed after his first solo record Flex-Able (1983) and prior to the writing and recording of the music on Vai’s renowned, Passion and Warfare (1990). Vai completed the recording in 2016, 30 years after its inception. The album represents that missing link that exposes the colossal growth period between Flex-Able and Passion and Warfare.
“The music on Modern Primitive was written and recorded with virtually no expectations for its future,” Vai said. “As a result, there was an opening up to a powerful and personal creativity that allowed me to find the most stimulation music I could conjure. So far it’s my favorite album that I ever made.”
Vai’s “Secret Jewel Box Set,” a deluxe 10”x6”x6” gloss black box, lined with red velvet, features compartments for a total of 10 CDs, 3 guitar picks, and a 100-page booklet. Hidden in a flap on the underside of the box in an exclusive CD interview with Steve specifically about the project. Much of the recordings contained in “The Secret Jewel Box” are comprised of various material from dozens of different records including guest appearances, film soundtracks, bonus tracks, a piano reduction CD, and a full CD comprised of choice tracks that Vai contributed to while working with Frank Zappa in the early 80’s. All of the rare and essential Vai recordings that do not appear on his solo records are collected here, with many surprises for even the most hardcore collector. A limited run of 7,000 units of the box set was manufactured and sold out.
Favored Nations’ Modern Primitive is available for pre-order on Amazon.com
Channel pairs non-stop guitar programming with in-player discovery, sales
HOLLYWOOD, CA — May 10, 2011 — Today from Musicians Institute, Grammy Award-winning music artist Steve Vai and technology entrepreneur Andy Alt launch GuitarTV.com, a 24-hour interactive guitar channel dedicated to streaming videos of legendary guitar performances from the most accomplished guitarists in history, artist interviews, lessons, live broadcasts, and more.
**Visit www.guitartv.com starting at 8pm BST to participate in the live-streamed launch event with surprise announcements from Mr. Vai**
“Most people are fascinated to see someone play an instrument in an inspired way. We are moved by witnessing musical brilliance, and it was this notion that led me to purchase the GuitarTV domain 10 years ago,” says GuitarTV.com Founder, Steve Vai. “Still to this day, I am deeply satisfied when watching a guitar player who is connected with their art and instrument. GuitarTV helps you tap into that connection, and to each other.”
GuitarTV.com features a patented advertising platform called InEVO that lets consumers interact with the media player without interrupting the current video experience. Six virtual guitar strings on the left of the player make it possible to:
- See more info on the artist via Wikipedia
- Download the album through Amazon or iTunes
- View the song’s tablature on Songster.com
- Learn about the artist’s signature guitar and amplifier, and purchase them through partner MusiciansFriend.com
- Purchase concert tickets through Ticketmaster
According to new data from The Nielsen Company, online video usage in the US has increased significantly over last year, with viewers streaming 28 percent more video and spending 45 percent more time watching. In addition, social television is transforming viewer engagement, offering new opportunities for brand advertisers to interact with consumers.
“GuitarTV encourages fans to interact with their favorite artist’s videos by allowing them to discover new facts, learn how to play the music, and immerse themselves in a guitarist’s body of work,” says GuitarTV Co-Creator Andy Alt. “Online video is no longer about passive watching, it’s an interactive experience. You find yourself wanting to click the elements of the media player to see what you’ll uncover next.”
GuitarTV.com is fully integrated with Facebook Connect and Twitter so fans can chat about the video they’re watching, share it on their walls, and publish Tweets linking to the video. Additional social features such as rating and commenting on videos are planned for future versions of the player.
Guitar enthusiasts can also submit their own videos to GuitarTV.com for consideration alongside their favorite legends.
GuitarTV offers three broadcast modes: instant play-upon-arrival, on-demand (choose a new video from a scroll bar below the player), and live broadcasts via partner Livestream.com. Upcoming live events include an exclusive walk-through of Steve Vai’s new recording studio, Harmony Hut, and a remote broadcast from Paul Reed Smith of PRS Guitars.
Grammy Award-winning music artist Steve Vai purchased the domain GuitarTV.com 10 years ago with a vision to one day create a non-stop streaming video channel offering performances from the best guitar players of all eras, in all genres. In partnership with Co-Creator Andy Alt,GuitarTV.com now offers all this and more, featuring maximum viewer engagement through its patented advertising platform, InEVO.GuitarTV.com is located in Los Angeles, California and across the Web. To learn more, please visit www.guitartv.com.